nature tourism services logo Interpretive signage on the Furneaux Geotrail at Flinders Island is supported by custom web app pages publishing the sign content in HTML

Interpretive signage on the Furneaux Geotrail at Flinders Island is supported by custom web app pages publishing the sign content in HTML and providing access to additional detail.

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Nature Tourism Services —
an Australian-based company delivering
natural and cultural heritage
interpretation and placemaking.
We help land managers provide
meaningful and valued visitor experiences.

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Nature tourism delivers visitor experiences exploring places of natural and cultural heritage significance. Placemaking and interpretation helps people attribute positive meanings and values to these encounters. Nature Tourism Services assists managers to engage effectively in this space.

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Since IAN CHARLES and MARIANNE WALSH established Nature Tourism Services in 1998, the way we deliver placemaking, interpretive and wayfinding products has evolved. Our product range has developed in sync with the dramatic technological advances that have unfolded over this time.

This is a field where traditional approaches are evolving rapidly. Nature Tourism Services ensures managers have easy access to state of the art products that fully utilise the opportunities open to us in a mobile optimised age.

Our clients have the confidence of knowing that the same two person team which delivered the products shown on our website will be the ones working on their project. Our paired skill sets embrace all of the many and varied pre production activities required to deliver the products on display here. Thereafter we work in close collaboration with a very specialised, small group of sub-contracted manufacturers to deliver and install the products our land management clients require.

A recent 2025 example of our operations comes from our work helping the Ulladulla Aboriginal Land Council deliver their placemaking program for the entry to the Coomee Nulunga Trail on Warden Head at Ulladulla, NSW. They replaced a decades-old, arched major entry sculpture when a new boardwalk was built along their heritage path. Our contribution here was to work within with these contexts and community aspirations and design the structures and panel layouts referencing the striking original artwork by the Marramarang artist Leanne Brook. We also hand coded /custom built the web app support for the signage which we are now hosting for the client on our Nature Tourism Services website.

coomee nulunga entry
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services and portfolio ...

Interpretive planning ...

interpretive planning link image Nature Tourism Services

Interpretive Planning and Placemaking: adapting to changing user needs and expectations ...

Interpretive signs ...

interpretive signs link image Nature Tourism Services

People are responding emotionally to signage designs before processing message content ...

Interpretive digital ...

interpretive digital link image Nature Tourism Services

Our digital design solutions deliver enhanced user accessibility by publishing sign content in HTML and allowing for further investigation ...

First Nations ...

First Nations link image Nature Tourism Services

Aboriginal communities sharing such messaging as they consider appropriate to helping their children grow up strong in their culture ...

Wayfinding + Placemaking

wayfinding and placemaking link image Nature Tourism Services

We deliver wayfinding and placemaking strategies and products as an integral part of our nature tourism product suite ...

Project portfolio ...

project portfolio link image Nature Tourism Services

Our portfolio presents both the diversity of our inhouse skill sets and the scale of project work we have been involved with ...

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contacts

We are an Australian company whose project portfolio compiled over the past +27 years embraces work across the continent. We also have the capacity to undertake work for overseas clients.

With our extensive experience across a wide range of venues and landscapes, we commonly undertake projects remotely using the close collaboration with our clients to provide the local knowledge and perspectives required. We do however also regularly undertake field inspections in the case of more complex settings and in accordance with the specific needs of a given project.

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A feature off our interpretive work on the Ballina Cultural Ways Stage 2 pathway linking Ballina with Lennox Head to the north is the way it relies on a supporting web app to deliver the interpretive content. This especially features artworks from the local indigenous community describing aspects of the landscapes people walk through along the path. Audio recordings also allow community Elders to share appropriate cultural knowledge with users. Being published in HTML means that the content can also be read in the user's native language in accordance with settings as they have in place on their mobile device. Visually impaired users can also have the content read to them via text to speech options on their mobile phone.

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