Since IAN CHARLES and MARIANNE WALSH established Nature Tourism Services in 1998, the way we deliver interpretive and wayfinding products has evolved. Our product range has developed in sync with the dramatic technological advances that have unfolded over this time.

With the 2020s now well established around us, we see this as a time of integration and consolidation – a workspace where traditional best practice approaches to delivering wayfinding and interpretive products are being re-evaluated and redefined.

Signage and webapp content for example are no longer two separate elements to be considered discretely. Rather they are a connected product suite.

Here the signage stands as a portal to a richer online experience while also delivering enhanced user accessibility outcomes for non-English speaking users and people with disability.

Our understanding of placemaking best practice requires us to closely consider landscaping and the need to shape the overall user experience when crafting project specific signage and digital products.

An example of this from the redevelopment of the Mount Canobolas summit precinct in 2022 is shown below.

This is an exciting time for us to be innovators in this field. With the collaboration and creative input of our clients, each project explores the new ways we can help managers deliver meaningful, safe and environmentally responsible user experiences across the public spaces they conserve.