Accessing digital webapp support for signage via QR codes means we know where someone is standing when they access a webpage.
This ensures we can customise content to link it to the sign and allow visitors to enquire further into the stories on display.
Publishing the sign content in HTML also means it can be automatically translated into the user's native language.
This happens in accordance with the visitor's choice of internet browser and how they have configured their browser settings.
The Google Chrome browser that comes as the default on Android devices is optimal for people travelling in foreign places.